World Vision App
Brief:
Get adults of all ages
Who care about making a lasting impact but struggle to stay engaged with charitable giving
To use the newly redesigned World Vision App
By showing how it makes giving easier, more transparent, and more personal than ever before
The Idea:
We focused on the emotional connection between donors and the lives they change—bringing them closer to the impact of their generosity. By showcasing real-time updates, personal stories, and interactive giving options, we show how the app transforms giving from a transaction into an ongoing journey of hope and transformation.
Utah Food Bank
Valentines' Day
Brief:
Get donors and supporters of all ages
Who care about fighting hunger in Utah
To make a special Valentine's Day donation
By using playful fruit puns to show love and generosity
The Idea:
We decided to focus on the idea of fruitful giving—using fun, lighthearted fruit puns to make supporters smile while reminding them of the impact they can have. By tying love and generosity together, we encouraged donations to the Utah Food Bank
Happy Valentine’s Day!
We want to express how much we a-peach-iate your support, generosity, and compassion.
Every time you open your heart with a gift, you make an incredible difference for the children and families throughout our state. Though the year is still young, together, we have already accomplished so much. We truly make a great pear!
On behalf of every full plate and every grateful heart: Happy Valentine’s Day from Utah Food Bank. You are berry special to us.
Sincerely,
Ginette Bott
President & CEO
Emergency Ukraine Report
Brief:
Attract a wide spectrum of audience
Who are aware of the crisis in Ukraine but unsure if their support will make a real difference
To decide "yes" to donating
By showing them the tangible impact their help has on real people in need
The Idea:
We decided to focus on powerful, real-life stories—getting people to see the faces of those they are helping, from displaced families to struggling pastors providing aid. Then, we show how their generosity is a direct lifeline, offering food, shelter, and spiritual hope in the midst of war.
